I’ve transitioned my blog and will be adding my latest work on my main site from here on out.
Please visit: https://www.babuljak.com/NEW-WORK/. Thank you!
I was hired by DNA in Seattle to direct a 30 second spot and to create an image library for their client Memorial Care in Orange County. While on set, I strive to create space for spontaneity to occur. What I loved about working with DNA is that they gave me the opportunity to do this. In turn I gave that space to my DP and, with the support of a rock-star production team, we pulled off an incredible shoot, capturing moment after moment after moment.
We worked as one unit as we shot the 12 scenes over two days. I’d set the stage with the gaffer, style and art department. I’d shoot the stills first, then grab a video monitor and direct the talent for the DP, all while collaborating with DNA’s creative director. All of the talent were connected to the client in some way and were non-professional models, with the exception of one person (let me know if you can figure out who!).
My long time client UCSF just publicly launched their 5 billion (yes that’s with a “b”) dollar fundraising campaign. I was brought in to create a stills library working alongside a motion team put together by The Propeller Group. Check out the campaign website and film to see how the stills and motion integrated to create a seamless end product for the client.
It is a real honor to be trusted with the responsibility to come along side such a dedicated team at an institution that is helping to change the world we live in. To see more of my healthcare work click here.
Zooka Creative hired me to shoot a new kind of campaign for their client, hard drive innovators, Lacie. The company was going in a new direction in terms of marketing. Instead of focusing on product shots they wanted to create imagery of the users of their products, in this case, high end image creators, like photographers and videographers.
One of the scenes we needed to get was a videographer capturing a mountain biker. This created a really fun set of challenges. First I needed an amazing mountain biker who could fly in the air. Then I needed a space where we could clearly see him in the sky. A lot of the spots in the Bay Area that had jumps were under a heavy tree cover, like the image further down below. After some serious location scouting and some fun practicing we got plenty of options, plus a couple of seemingly close calls (no videographers were harmed in the making of these images).