I love working with non-professional talent. My start in photography began as a photojournalist which is still at the heart of how I approach my work. The challenging of capturing genuine authentic moments while elevating the production to make images that offer a clear visual message is a very satisfying experience I strive for with every shoot.
I was commissioned to do an internal campaign for the University of California San Francisco to foster unity and awareness of their collective vision and work. They partnered with SF agency Chemistry Club and we as a team captured various sectors of the pioneering work that is changing the lives of so many people.
One way they were able to implement the work was to have the images on their bus system that connects all their campus locations together. The opportunity to work with them and create imagery that reflects the good they are doing is a true honor and life giving experience. Kudos to our great team that worked around a lot a busy healthcare professional’s schedules and environments where real life was happening around the clock!
To see more of my work for UCSF please check out my gallery here.