Personal projects make me happy. They really are why I am in the game – to shoot what you love.
The Oakland Beers was a project started like all the others. It seemed like a good idea, I had a connection to make it happen, and some spare time. All I was missing the key ingredient…doing it. I would give myself all sorts of excuses. The light’s not right, these mid day games will be not photogenic. I’m busy. I’m tired. I “worked” all week. Blah, blah, blah…Then I showed up to my first Beers game and magic just happened.
After narrowing down the selects with consultant Peter Dennen I presented the project to the imaginative wellspring of freelance creative director Aaron James. He and I brainstormed the idea I had about a newsprint tabloid. He ran with it and thought of making it a program guide like the ones you might get at a game. The intention was to keep the project loose and gritty with a yesteryear feel to it. He also brought in illustrator Leo Zarosinski who blew us away with his Beers player characterization for our front cover.